Now Selling Traditional German Clothing!

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We’re so excited to share with you some huge news about our shop! As many know, the owners of our shop, the Hollerbach family, are well known in the region for their German restaurant, Willow Tree Cafe, and their German deli/grocery store, the Magnolia Square Market. We have a wonderful following of guests who love all things German and we are always searching for ways to create more cohesion with our three businesses and enhance the Holler-blocking experience.

Linda, Christina, and Theo Hollerbach at the Sanford Royal Wedding
Linda, Christina, and Theo Hollerbach at the Sanford Royal Wedding


2016 was a big year for us. First, Christina Hollerbach got married in March, with a huge German bash at our restaurant, for which her mother Linda created a custom golden bridal dirndl and Sumalee stitched up three purple bridesmaids dirndls. In August, the Willow Tree celebrated its 15th anniversary with a giant fest in Magnolia Square, where our favorite locals and patrons gathered in their best German attire to eat brats and drink Das Boot with us. While gearing up for these events, our guests all wanted to know one thing: where can we get our own dirndls and lederhosen?

Starting in October, the answer will be: right here, at Hollerbach’s Art Haus!

Traditional German Clothing

Hostess at Hollerbach's Willow Tree Cafe wearing a dirndl
Hostess at Hollerbach’s Willow Tree Cafe wearing a dirndl

We will soon be offering a select inventory of dirndls (traditional women’s folk costume), lederhosen (men’s leather breeches), blouses, accessories, and children’s apparel imported from Germany, and boy, are we excited! We love wearing our own dirndls and are looking forward to spreading the joy to our wonderful guests. We hope to become a resource where German culture enthusiasts throughout the state can be personally fitted for their very own German trachten, traditional German wear.

But don’t worry, Linda will continue to create her original jewelry and teach jewelry making parties in the shop. Can’t stop, won’t stop!

We will be closed for the month of September while we rearrange the store and get ready for our annual Oktoberfest celebration. We will re-open on Saturday, October 1st to the public with new retail hours, including evening hours. We hope to cater to guests who would like to visit all three Hollerbach businesses in the course of single night out in Downtown Sanford. (Holler-blocking!)

German Clothing for Oktoberfest

Guests of Hollerbach's Willow Tree Cafe wearing dirndls purchased at the Art Haus
Guests of Hollerbach’s Willow Tree Cafe wearing dirndls purchased at the Art Haus

This is a special year for the Hollerbach Oktoberfest in Downtown Sanford! For the first time, we will be extending our annual festival into a two day event, taking place on Thursday, October 13th and Friday October 14th. Here’s what you can expect from the Art Haus for Oktoberfest:

Thursday, October 13th: VIP Haus

We will be hosting a small number of guests at the Art Haus during the Alive After 5 Oktoberfest street party. Guests will enjoy inclusive beer, schnapps, and food, along with cool A/C and seating. Tickets are very limited and can be purchased by clicking this link.

Friday, October 14th: German Fashion for Sale

We will be showing off the different styles of dirndls, lederhosen, and accessories newly available at Hollerbach’s Art Haus on the street and in the shop.

We hope to see you in our shop soon!

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