Now Selling Traditional German Clothing!

Posted on

We’re so excited to share with you some huge news about our shop! As many know, the owners of our shop, the Hollerbach family, are well known in the region for their German restaurant, Willow Tree Cafe, and their German deli/grocery store, the Magnolia Square Market. We have a wonderful following of guests who love all things German and we are always searching for ways to create more cohesion with our three businesses and enhance the Holler-blocking experience.

Linda, Christina, and Theo Hollerbach at the Sanford Royal Wedding
Linda, Christina, and Theo Hollerbach at the Sanford Royal Wedding


2016 was a big year for us. First, Christina Hollerbach got married in March, with a huge German bash at our restaurant, for which her mother Linda created a custom golden bridal dirndl and Sumalee stitched up three purple bridesmaids dirndls. In August, the Willow Tree celebrated its 15th anniversary with a giant fest in Magnolia Square, where our favorite locals and patrons gathered in their best German attire to eat brats and drink Das Boot with us. While gearing up for these events, our guests all wanted to know one thing: where can we get our own dirndls and lederhosen?

Starting in October, the answer will be: right here, at Hollerbach’s Art Haus!

Traditional German Clothing

Hostess at Hollerbach's Willow Tree Cafe wearing a dirndl
Hostess at Hollerbach’s Willow Tree Cafe wearing a dirndl

We will soon be offering a select inventory of dirndls (traditional women’s folk costume), lederhosen (men’s leather breeches), blouses, accessories, and children’s apparel imported from Germany, and boy, are we excited! We love wearing our own dirndls and are looking forward to spreading the joy to our wonderful guests. We hope to become a resource where German culture enthusiasts throughout the state can be personally fitted for their very own German trachten, traditional German wear.

But don’t worry, Linda will continue to create her original jewelry and teach jewelry making parties in the shop. Can’t stop, won’t stop!

We will be closed for the month of September while we rearrange the store and get ready for our annual Oktoberfest celebration. We will re-open on Saturday, October 1st to the public with new retail hours, including evening hours. We hope to cater to guests who would like to visit all three Hollerbach businesses in the course of single night out in Downtown Sanford. (Holler-blocking!)

German Clothing for Oktoberfest

Guests of Hollerbach's Willow Tree Cafe wearing dirndls purchased at the Art Haus
Guests of Hollerbach’s Willow Tree Cafe wearing dirndls purchased at the Art Haus

This is a special year for the Hollerbach Oktoberfest in Downtown Sanford! For the first time, we will be extending our annual festival into a two day event, taking place on Thursday, October 13th and Friday October 14th. Here’s what you can expect from the Art Haus for Oktoberfest:

Thursday, October 13th: VIP Haus

We will be hosting a small number of guests at the Art Haus during the Alive After 5 Oktoberfest street party. Guests will enjoy inclusive beer, schnapps, and food, along with cool A/C and seating. Tickets are very limited and can be purchased by clicking this link.

Friday, October 14th: German Fashion for Sale

We will be showing off the different styles of dirndls, lederhosen, and accessories newly available at Hollerbach’s Art Haus on the street and in the shop.

We hope to see you in our shop soon!

Check out our Game of Thrones Jewelry!

Posted on


We’re big fans of HBO’s Game of Thrones, and after an awesome ending to Season 6, I can’t help but make some jewelry inspired by a few favorite characters! Spoilers ahead!


Jon Snow Bracelet

Jon Snow Bracelet, Part of our Game of Thrones JewelryFirst up, inspired by the admirable, good-hearted (and totally gorgeous!) Jon Snow, I made a bracelet inspired by the harsh world of Castle Black and the Wall (although we’re very happy he’s back home at Winterfell). This bracelet is actually composed of all random beads selected from our “rando” bowls, which are basically the leftovers of beads when they get to a low quantity. The two outside layers are the colors and textures of Castle Black, bronzey metal hues, dark stained wood, and dirty snow, along with a little glamour added in the form of sparkly black crystals. For the center layer, I wanted to nod at a popular fan theory about Jon’s true parentage, which was all but confirmed in Season 6. I won’t go on about this too much, but let’s just say the color palette might be related to our next bracelet…

Targaryen Necklace

Targaryen Necklace, Part of our Game of Thrones Jewelry

I love the imagery of the “silver hair and violet eyes” of House Targaryen, so I naturally incorporated those colors into this flexible wire necklace. I chose a series of pewter spacers for the “silver” element, selecting “bumpy” profiles to give a dragon-like impression, and of course silver colored dragons and a Targaryen crest (yes, we have Targaryen crests!), along with purple crystals.



Kahleesi in the Flames Bracelet

Kahleesi, Part of our Game of Thrones JewelryI think we can all agree that it was pretty cool to see Daenerys walk out of that flaming Dothraki hut like a total boss. To commemorate that scene, I made another rando bracelet with all the colors and textures of the Dothraki landscape, along with a little bronze horse charm. Woot, Dany!






Margaery Tyrell Bracelet

Margaery Tyrell Bracelet, Part of our Game of Thrones JewelryWe said goodbye to the beautiful, charming Margaery Tyrell, who schemed her way to the end. I love the blue and green tones that the Tyrell family always wears on the show, so I knew I had to incorporate those colors with the Rose crest. Luckily, I had these pretty little bronze flower spacers, and a gorgeous collection of teal, lime, and olive beads to add as a focus. I could choose among them, so I used them all! (And Margaery always gets what she wants, right?)

What character would inspire your jewelry? What was your favorite moment in Game of Thrones this season?

Make Your Own Skirt!

Posted on

DSC_5029Ready to make your own clothes? Dive in with our Summertime Skirt workshop! In this workshop, we’ll be learning the basics of garment construction while we create our own custom skirts.

DSC_5040You pick the length and the fullness of the skirt, along with the fabric to make a garment that truly fits your style and needs. I made my own version of this skirt to test out the idea, and I absolutely love it! (As you can see in the photo!) I chose a mid-weight floral print linen in all of my favorite colors so that it would be wash-and-wear, and drafted it with just enough fullness to make the skirt feel twirly and girly. I wanted it to be modern and fresh, but long enough to ride my bike to the Art Haus each day comfortably.
Click Here to Register for Sewing Classes

Who should take this workshop?

I think this is a great workshop for those with basic sewing machine skills (meaning you can run seams on a machine with confidence) who are ready to take their sewing skills to the next level. We’ll be putting in a zipper, hand turning a hem, adding interfacing to a waistband, and a variety of other techniques that you’ll use again and again as you learn to create more clothes.

How does the workshop work?

I’ll be demonstrating the construction of the skirt step by step while you follow along to create your own. We’re keeping the class size small so that each person will get the personal attention they need the entire time. You’ll purchase your own materials so that you can choose exactly what your skirt is made of, rather than having it assigned. That way, it can match your personal style and the rest of your wardrobe!

Materials (chosen and purchased by you!)
About 2 yards of woven fashion fabric
1/2 yard of fusible interfacing
Spool of matching thread
Matching zipper (non invisible)DSC_5027

That’s it! Once you register for the class via Eventbrite, I will send out a detailed message with suggestions and tips for choosing the perfect fabric for your skirt. You’ll want to bring your own sewing machine so you can practice these techniques with the tools you’ll have at home, but if you don’t have a machine, you can reserve one of ours. The first three guests to register and to let us know they’d like to reserve a machine will have use of the machines in class.

How can I register for the workshop?

Click on this link to register by June 26th. Once you have completed registration, you’ll receive a confirmation email with a link to detailed materials notes.

Click Here to Register for Sewing Classes

Let us know if you have any questions, and I hope I’ll see you in the workshop on 6/25!

Call to Artists: Hollerbach Anniversary Exhibit

Posted on Updated on

Jimmy and EckhardLove gemutlichkeit? So do we! The Hollerbach family is holding an art exhibit that celebrates German heritage and culture in America. Submit your art to be be part of this landmark event rejoicing in All Things German as we celebrate the 15th Anniversary of Hollerbach’s Willow Tree Cafe this August.

Every day in our restaurant, we celebrate gemutlichkeit, or the feeling of comfort and well being one experiences when eating and drinking with family and friends (woo, that’s a long one!). Hundreds of patrons walk through our doors each day for a little taste of this warmth, happiness, and familiarity, and our 15th Anniversary event is expected to pack the house with guests who not only eat up our hospitality and cuisine, but go crazy for all things German. Showcase and sell your German fan art for an audience who loves German culture as much as you do!

Subject Matter
We’re seeking “All Things German”, with an emphasis on gemutlichkeit and hospitality. We would especially love to accept art that celebrates these things in conjunction with our restaurant and company. Suggested subjects include German bier, traditional dress, dances, music, food (sausage, schnitzel, spaetzle, potatoes), Oktoberfest, castles, landscapes, flags and regalia.Ika serving sausage at festival

All mediums accepted.
There is no fee to submit artwork for this exhibit.

Artists will receive 65% of any sales.
Accepted artists will also receive two complimentary tickets to the anniversary event.

Our exhibit will run from August 1st to October 15th
We reserve the right to extend the exhibit until the end of the year pending guest demand.
Art Drop Off: July 15th-July 22nd
Art Pick Up: Mid October

2 and 3 liter Das BootEntry Procedure
The artist can submit by sending photos of artwork to by July 10th. Your email should include your name, address, the title of the work, and a brief description of the work, including the medium, subject, and approximate dimensions. After reviewing the entry email and photos, Hollerbach’s Art Haus will respond to the artist by July 15th. If accepted, the artist must make an appointment to drop the work off to Hollerbach’s Art Haus between July 15th-22nd. Please contact us with questions if for some reason you cannot provide photos of the work.
1. All submissions MUST be labeled on the back of each piece with the following information: Artist’s Name, and Title. Art work will be juried into the show at the time of drop off.
2. It is recommended you supply a short artist bio or statement in your entry email.

Show Policies
1. All work must be original. All works submitted must be original works, and the Artist must have all necessary rights of use and reproduction. If any third party disputes the Artist’s claims of ownership, originality, or copyrights, Hollerbach’s will not mediate the dispute or become involved. The work at issue will be removed and returned to the Artist.
2. Art work must be ready for hanging or display.
3. It is recommended that the artist attend the Anniversary party and opening on Aug 1st using the complimentary tickets provided, as this is an opportunity to talk about your work directly with potential buyers.
4. All sales will be reconciled within 10 days of the show closing. Artist should include legal name on submission if different from working name.
5. After-show closing, all work must be picked up on the day(s) indicated for pickup. Hollerbach’s is not responsible for damage during storage to any work not picked up after posted pick up date. Any art not picked up within 14 days of the show closure will become the property of Hollerbach’s.
6. Hollerbach’s Art Haus will make every effort to carefully handle and protect work, however, Hollerbach’s Art Haus cannot be held liable for damage to work or any personal injury sustained while participating at Hollerbach’s.
7. Hollerbach’s is not liable for theft of any work displayed within the premises. We will make every reasonable effort to maintain a secure premise for our artists.
8. We do not insure any art work displayed.

Please contact us with questions.

Create Your Own Cat Cozy

Posted on

Cat Coffee Cozy DIY Party

Everyone knows that we love two things at Hollerbach’s Art Haus: cats and purple. So it’s no surprise that when I saw an idea for a felt animal cozy, I had to make a purple cat one for here in the shop! Using a little improvisation, I came up with this cute purple cat cozy, which I totally adore.Click Here to Register for Sewing Classes

I had so much fun making it that we’ll be offering a Cat Cozy DIY Party this coming Tuesday night (4/26)! These fun little crafts are perfect to give as end-of-year gifts for hardworking teachers or to designate your favorite hot beverage at work.

We’ll be making our cozies from felt and embroidery floss, using a blanket stitch to bring it all together. This project is highly customizable, and everyone will be given a range of color choices for their cozy. We hope you’ll join us for a little crafting on Tuesday!

(And thank you to Lia Griffith for the inspiration with her adorable fox cozy! You can see her original project and a bunch of wonderful felt crafts here.) Cat Cozy DIY Party

Meet Your Drawing Class Instructor

Posted on

Nick rabbitfoot art

Nick Our Drawing Class InstructorWe are so excited to begin our full gamut of new art classes in April here at the Art Haus! Our new schedule includes some oft-requested drawing classes, Drawing 101 and Drink and Draw. And here to guide us through each drawing class is artist and instructor Nick Criscitelli!

Nick has a BFA from UCF and is celebrated in the Downtown Sanford community for his chalkboard and window artwork at different businesses in town. He has even created signage for the Buster’s Bistro golfcart, which can be seen speeding through the streets at all times of day! He and his fiance Priscilla live in the historic district, where they fill their home with original artwork. His down-to-earth attitude and enthusiasm for teaching make him the perfect instructor for our drawing classes. Check out some of Nick’s art below, or visit Rabbitfoot Records to see his current exhibit!

Join Nick for Drawing 101 on April 5th or learn how to draw faces and portraits at our April 19th Drink and Draw party.

Click Here to Register for Sewing Classes

This slideshow requires JavaScript.


Our Upcoming Art Events

Posted on

We have a ton of fun stuff happening over the next few weeks! Get glamorous at this Saturday’s Art is a Drag themed ArtWalk, or try one of our new Drawing or Sewing classes. Use the contact form below if you have questions!

Click here to see all the classes and parties you can join. 

Upcoming Art Events

Read the rest of this entry »

Meet Our Featured Artists for Art is a Drag

Posted on

Our Featured Artists Julie and Judie

Our Featured Artists Julie and JudieOn March 19th, Downtown Sanford will come alive with our edgiest, most provocative ArtWalk theme yet, Art is a Drag! Beautiful and glamorous drag queens from throughout the state will be ruling the district that night as all of Sanford’s art venues, including Hollerbach’s Art Haus, celebrate the art of drag. We thought it was only appropriate that on a night so full of color and fun that we invite twin sisters Julie Kessler and Judie Lee to share their art as our featured artists.

The sisters, sometimes known as the Tin Twins, are well known for their abilities to transform found elements into whimsical, thought provoking pieces full of joie de vivre. Judie and Julie have been with the Art Haus since we first opened, and you may know them for their famous upcycled car hoods and metal heart sculptures. On the night of Art is a Drag, they are pulling out all the stops, introducing work never before seen in our venue, from winged bird totems, to stenciled paintings and wood pallet art.

Bottom line: dress up, drink wine, and hang out with the coolest gals in town on March 19th🙂

Learn more about Julie and Judie on

Welcome to Hollerbach’s Art Haus!

Posted on

Hollerbach's Art HausWe introduce to you our new name and brand, Hollerbach’s Art Haus! We’re changing things up to reflect our ever-evolving concept, centering on artistic experiences guided by Linda and Christina Hollerbach. However, we also love the name String Theory Creations, and don’t plan to let it go any time soon.

Christina and Linda originally developed the name String Theory Creations as a reference to the stringing that Linda does in-house at our shop. However, the name also pays homage to the story of Christina’s first business: selling string.

When she was in fourth grade, Christina’s friends loved the bracelets she made at home with her mother Linda and all wanted their own. A entrepreneur from a young age, Christina decided that rather than making the bracelets herself, she could instead teach her friends to make their own by selling them pre-cut embroidery floss with instructions for $0.25. When Linda noticed she had a pocket full of quarters and asked where she was getting the money, Christina shrugged and said, “I’m selling string, mommy!”

Linda has chosen to adopt “String Theory Creations” as a title for her line of original jewelry, while our shop will be called Hollerbach’s Art Haus. We feel that this name change will strengthen the connection to the other two Hollerbach businesses in Downtown Sanford, as well as give passerby an idea of the creative experience that awaits them inside.

Modern Metal Necklaces: Linda’s Newest Creations

Posted on

Modern Metal Necklaces by Linda HollerbachLinda loves to play with trends and patterns when making her original jewelry, and for the start of 2016, she’s experimenting with these sleek modern metal necklaces.

She creates these necklaces by connecting hammered metal squares with jump rings, which require a very precise technique to properly close and secure. In class, Linda always reminds students that you have to “wiggle” the jump rings in such a way to make the molecules tighten up.

Since necklaces these days are all about length, Linda made these beauties extra long and dramatic as statement pieces, perfect for work or a night out. I personally love the one with chain fringe!

Are you trying something new in the new year? What is your great experiment for 2016?